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Articles by Dominic Wong

Digital marketing for real-world businesses.

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Marketing

How Much Should You Spend on Digital Ads?

You can spend as little as a dollar a day on digital ads. Many companies spend thousands a day. If you underspend, your ads won’t reach enough people to have any impact. If you overspend, you’re just wasting money hitting the same people too many times. You’re aiming for that Goldilocks zone where your ad spend is just right.

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