Marketing
Lessons from ecommerce—Digital marketing for brick-and-mortar businesses
The digital marketing playbook for ecommerce businesses is very effective. The same playbook has been less effective for brick-and-mortar retailers, despite the fact that shopper conversion (conversion of visit to actual purchase) is actually 4-8x higher for brick-and-mortar retailers. What’s missing for real-world retailers is something like the cookie and the pixel to better understand …
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