In this short video, Zenreach CEO, John Kelly, talks about what omnichannel marketers face when offline and online worlds converge.
The first problem is measuring impact. Online marketers know who their visitors are, how they’ve engaged with marketing efforts, and what the end results have been. However, it remains difficult to measure in-store traffic.
The second problem is attribution. Marketers are spending money on multiple channels without being able to measure the in-store results. When it comes time to see what’s actually driving visits, evaluating efficiency and effectiveness is tough.
The ability to measure online to offline results is key to solving these problems. It creates a clear picture of who your customers are, what brought them in, and what brings them back.
Zenreach is working towards solving these two problems by giving marketers new tools that directly connect online performance to offline results. Download this guide to learn how.