Zenreach uses proprietary technology to measure the Walk-Through Rate. That is when someone walks into a physical location within seven days after seeing a marketing message online. “Bringing customers through the door is the dollars-and-cents measure of success for any merchant,” said Kai Umezawa, VP of Product at Zenreach. “But measuring the number of customers who visited in response to marketing has historically been almost impossible,” he said.
Posted April 18, 2019 by Tara Blaker