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Customer
lifetime value
calculator

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Customer lifetime value
 calculator

Customer lifetime value, often referred to as CLV or LTV, is one of the most potent marketing metrics you can use. Applying it can inform important business decisions, like how much you should spend on marketing. We built this handy calculator to help you get started.


First we’ll calculate your
 average monthly spend per customer

What is the average spend per customer?

$1
$90
$200
Continue

Customer lifetime value
 calculator

Customer lifetime value, often referred to as CLV or LTV, is one of the most potent marketing metrics you can use. Applying it can inform important business decisions, like how much you should spend on marketing. We built this handy calculator to help you get started.


First we’ll calculate your
 average monthly spend per customer

How many visits does your average customer make per month?

0
12.25
30
Continue

Customer lifetime value
 calculator

Customer lifetime value, often referred to as CLV or LTV, is one of the most potent marketing metrics you can use. Applying it can inform important business decisions, like how much you should spend on marketing. We built this handy calculator to help you get started.


$XX is your average monthly spend per customer. Now, we'll calculate your customer lifetime value.

What is your monthly churn rate?*

*Churn rate is the percentage of customers who don’t return after their first visit. High churn rate is ~15%, medium is ~10% and low is ~5% for the restaurant industry.

0%
20%
100%
Continue

Customer lifetime value
 calculator

$14.650

Your CLV results

By using this valuable metric, you can make better decisions about what to spend to acquire and retain high-value customers.

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How do we calculate CLV?

To calculate CLV, we divided the average monthly spend per customer by the percentage of customers that do not return, also known as the churn rate.

Increase your CLV to increase your bottom line. We can help.

A high CLV number means your restaurant is financially healthy. To achieve this, focus on ways to keep customers coming back. Zenreach can help.

Talk to one of our experts

Customer loyalty:
A guide for managing lifetime value
 in an offline world

Download guide