Booyah! Mooyah keeps customers coming back

Mooyah is a chain of fast casual restaurants headquartered in Plano, Texas. They’re famous for 100% Angus Beef® burgers, fries that take 24 hours to cook and real ice cream shakes. Brothers Josh and Lucas Bergeson, along with their father Randall, own franchise locations in Fitchburg and Madison, Wisconsin.

1,079
Contacts collected per month
87.5%
Survey completion
4.7
Average rating
73
Reviews received

Challenge

The Bergesons wanted to drive visits by marketing to existing customers and people walking by. However, it was difficult to tell how many customers they were reaching and they didn’t know anything about those they did. They also wanted more customers to download Mooyah’s customer loyalty rewards app. It gives customers points for making purchases and it can be used to place orders online.

Managing customer feedback was important, too. Unfortunately, running both locations, training new hires and a thousand other tasks, leaves little time to interact with customers online.

“We were looking for a way to drive repeat business. The biggest challenge was finding the time to do it.”

Josh Bergeson, Franchise Owner

Solution

After a simple setup, Zenreach generates a dynamic list of contacts, in real-time, complete with visit history, public demographic information and customer segmentation.

In-store signage alerts customers that there’s free WiFi. When they log in, a branded portal advertises the Mooyah app and a brief survey asks if they’ve
already downloaded it.

Zenreach’s reputation management tool helps promote good reviews and
encourages customers who have bad experiences to interact directly with
staff to resolve issues.

Results

Since Josh and his family started using Zenreach, they’ve been as busy as ever. With a minimum of effort, they’ve been able to collect nearly 5000 contacts in the first five months.

Each of those customers has seen a message about the Mooyah app. 87.5%
of WiFi users completed the survey about the app. 86.3% of customers who
completed the survey did not have the rewards app yet, but many have
downloaded now. The Bergeson’s restaurants have also seen a boost in reviews.So far, they’ve earned 73 reviews with an excellent average 4.7-star rating.