Close Close

National Foot Traffic Report FAQs.

How does Zenreach collect this data? What is the report methodology?

This dashboard is built from Zenreach Walk-in data, foot traffic and behavioral data collected via in-store sources such as WiFi and point-of-sale integrations. The Zenreach Network spans 50 million contacts across thousands of locations throughout the United States. The index score is produced as a 7-day rolling average normalized against foot traffic observed on January 1, 2021.

What is the purpose of the National Foot Traffic Report?

The report objective is to provide insights into the recovery of the US economy as businesses fully re-open following the COVID-19 pandemic. 

What businesses are included in the report?

The Foot Traffic Index has been created as an overall rate, as well as for three specific industry verticals: Bars/Nightclubs, Cafe/Bakery/Dessert, and Restaurants. Businesses are classified into Zenreach proprietary vertical classification taxonomy by assessing data from a variety of point-of-interest sources.

Do you have data from before January 2021?

We do have data available from before January 2021, but it is not included in this snapshot. If you are interested in obtaining specific metrics or insight, please send a request detailing your name, organization, metrics requested and contact information to mediarequest@zenreach.com

How often is the data updated?

The report is updated on a monthly basis, typically the first week of each month.