Ad Age + Zenreach: Why brick-and-mortar is the best weapon for e-commerce
Live customer experiences are one of the best ways to build a brand and grow a business. But the data proves that brick-and-mortar stores also drive online business. Intelligence gained in store fills a blind spot for omnichannel businesses and opens up often neglected opportunities to drive ecommerce.
Watch this webinar to learn how to:
- Create smarter segmentation to more precisely line up offers with audiences
- Retarget store visitors and lapsed customers for incremental visits
- Understand how e-commerce and retail locations benefit each other
- Build better seed audiences using store visit data
- Use traffic patterns by day of week to reveal new opportunities