Adweek + Zenreach: Use in-store behavior to boost digital marketing
Ecommerce businesses have the advantage of directly measuring everything that happens from the first time a customer sees an ad or email to when they make a purchase.
Real-world merchants use many of the same marketing tools, but lack the ability to connect their online campaigns with in-store results.
Learn how to bridge the gap with John Kelly, Zenreach’s CEO, and Kai Umezawa, Zenreach’s VP of product, with this webinar: Count customers, not clicks: Use in-store behavior to improve digital marketing.
John and Kai, who have extensive experience in the ad tech space, share:
- How to use visit behavior to drive store traffic, bring back lapsed customers and increase loyalty
- Critical differences between clicks and real-world store visits
- Strategies to optimize for store visits rather than online engagement