National retailer leverages Zenreach to identify, segment, and retarget in-store shoppers
Online retargeting has long been a successful marketing technique for ecommerce retailers. But can you apply these same tactics to in-store visitors?
The short answer: yes, you can.
The Zenreach Walk-Through™ Marketing solution has helped one omnichannel retailer realize a return-to-store cost of less than $8 per visit and an ecommerce ROAS (return on ad spend) of over 5:1.
Download this case study to learn how brick-and-mortar retailers can:
- Identify and track customer behavior passively via WiFi
- Collect customer contact data and build customer profiles for targeting
- Retarget in-store shoppers with social and display ads to drive omnichannel results in the form of in-store Walk-Throughs and online conversions