Adapting digital marketing for real-world results
Digital marketing’s playbook for ecommerce is established and effective. However, online advertising isn’t as effective for brick-and-mortar businesses.
Understanding customer behavior is the key difference.
In our guide, Adapting digital marketing for real-world results, we explain how to use the in-store data you’re already collecting to:
- Retarget active shoppers
- Bring back lost customers
- Attract new customers
- Maximize digital marketing ROI
Running the digital playbook for offline retail